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A Motive alternative for fleets that don't need hardware telematics
Fleet operations without dash cams, ELD hardware, or an enterprise contract
Motive (formerly KeepTruckin) built its name on ELD hardware, dash cams, and compliance telematics for trucking fleets — quote-based pricing and installed units. If your fleet needs dispatch, driver records, and trip verification without a hardware rollout, PRIME runs on phones and browsers at a published per-vehicle price.
PRIME vs. Motive at a glance
What a small fleet actually pays for — and what it gives up.
| PRIME | Motive | |
|---|---|---|
| Starting price | Free — up to 5 drivers | Quote-based |
| Hardware required | No — phones & browsers | Yes — ELDs, dash cams, sensors |
| Core strength | Dispatch, drivers, trip records | Telematics, ELD compliance, safety cams |
| Contract | Month-to-month | Multi-year terms typical |
| Free tier | ||
| Setup | Minutes, self-serve | Hardware install + onboarding |
| Customer leads via /fleets directory |
Motive pricing is quote-based and varies by hardware bundle — check gomotive.com. PRIME pricing is published at /pricing.
Who each platform is built for
PRIME is a fit if you…
- Run NEMT, shuttle, or courier fleets — not long-haul trucking
- Want dispatch and records without hardware installs
- Need month-to-month pricing you can see online
- Want drivers on a phone app, not a telematics unit
Motive is a fit if you…
- Run trucking operations needing ELD/HOS compliance
- Want AI dash cams and sensor telematics
- Have fleet-safety budget at enterprise scale
Switching is simpler than you think
No hardware to remove
PRIME runs in the browser and on driver phones. There's nothing to uninstall — add your vehicles and drivers and go.
Start on the free tier
Run PRIME alongside your current setup with up to 5 drivers at no cost. Move the rest of the fleet when you're confident.
Your data stays portable
Export vehicle, driver, and trip records anytime. No contract means no hostage negotiation when you need your own data.
Try PRIME free — keep it if it fits
Up to 5 drivers on the free plan. No hardware, no contract, no sales call required. Register your fleet in minutes.