Compare
A Geotab alternative without the hardware bill
Fleet management and dispatch — no telematics devices to buy, install, or lease
Geotab is the incumbent in telematics — powerful, but built around proprietary hardware, dealer contracts, and enterprise pricing. PRIME covers the operational side fleets actually run daily — dispatch, bookings, inspections, documents, invoicing — on the phones your drivers already carry. No GO devices, no installer appointments, no reseller markup.
PRIME vs. Geotab at a glance
What a small fleet actually pays for — and what it gives up.
| PRIME | Geotab | |
|---|---|---|
| Starting price | Free — up to 5 drivers | Hardware + monthly per device |
| Hardware required | None — driver phone app | GO device per vehicle |
| Contract | Month-to-month | Dealer / reseller agreements |
| Dispatch board & bookings | Via marketplace add-ons | |
| Digital inspections (DVIR) | Add-on | |
| Invoicing & client billing | ||
| GPS tracking | Phone-based | Hardware telematics |
| Deep engine diagnostics | ||
| Customer leads via directory |
Geotab sells through authorized resellers — pricing varies by dealer, device model, and contract length. Check a Geotab reseller for quotes. PRIME pricing is published at /pricing.
Who each platform is built for
PRIME is a fit if you…
- Run light/medium-duty or mixed fleets where phone GPS is accurate enough
- Need dispatch, bookings, and invoicing more than engine diagnostics
- Want to start today — no hardware shipping or install scheduling
- Prefer transparent month-to-month pricing over dealer contracts
- Want a marketplace listing that sends customer leads to your fleet
Geotab is a fit if you…
- Run heavy-duty trucks and need ECM/engine-fault data and ELD compliance
- Need hardwired tracking for vehicles without consistent driver phones
- Operate at enterprise scale with a dedicated fleet-analytics team
- Require OEM-grade telematics for warranty or insurance programs
Complementing or replacing telematics
Start with operations, not hardware
Most fleets buy telematics for tracking, then still run dispatch on spreadsheets. PRIME starts where the work happens — the dispatch board.
Phone GPS covers most fleets
Driver-app GPS gives you live positions, geofences, and trip history for the 80% of fleets that don't need engine-bus data.
Keep Geotab if you need it
Heavy-duty or ELD-bound fleets can run Geotab for compliance and PRIME for operations — they solve different problems.
Fleet ops without the hardware invoice
Start free with up to 5 drivers — dispatch, inspections, and invoicing on the phones you already have.