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An OptimoRoute alternative that manages the fleet, not just the route
Routes are one piece — PRIME handles dispatch, drivers, vehicles, and records too
OptimoRoute is a strong route-planning tool with published per-driver pricing. But route optimization alone doesn't run a fleet — you still need dispatch, driver records, vehicle maintenance, and trip verification. PRIME bundles routing into the whole operational picture at a lower per-vehicle price.
PRIME vs. OptimoRoute at a glance
What a small fleet actually pays for — and what it gives up.
| PRIME | OptimoRoute | |
|---|---|---|
| Starting price | Free — up to 5 drivers | Published tiers (~$35+/driver/mo) |
| What it optimizes | The whole operation — dispatch, drivers, vehicles | Routes and schedules |
| Dispatch board | Route plans | |
| Driver management & records | ||
| Maintenance logs | ||
| GPS-verified trip records | Proof-of-delivery add-ons | |
| Customer leads via /fleets directory | ||
| Free tier |
OptimoRoute publishes per-driver pricing tiers — check optimoroute.com for current rates. PRIME pricing is published at /pricing.
Who each platform is built for
PRIME is a fit if you…
- Need fleet operations, not just route planning
- Want drivers, vehicles, and dispatch in one dashboard
- Run NEMT, shuttle, courier, or mixed fleets
- Want a free tier to pilot with real trips
OptimoRoute is a fit if you…
- Only need route optimization for an existing system
- Run delivery routes where scheduling density is the whole problem
- Already have fleet management elsewhere
Switching is simpler than you think
No hardware to remove
PRIME runs in the browser and on driver phones. There's nothing to uninstall — add your vehicles and drivers and go.
Start on the free tier
Run PRIME alongside your current setup with up to 5 drivers at no cost. Move the rest of the fleet when you're confident.
Your data stays portable
Export vehicle, driver, and trip records anytime. No contract means no hostage negotiation when you need your own data.
Try PRIME free — keep it if it fits
Up to 5 drivers on the free plan. No hardware, no contract, no sales call required. Register your fleet in minutes.